Daniel Pink, in his book A Whole New Mind, talks about the benefits of game play to spur creativity and innovation. We have had success in practice playing these games with our peers.
You'll be surprised with the results. I've found great value reading this book. Here is a list of what you can expect:
Check out how Innovation Games can help your organization http://innovationgames.com/
You'll be surprised with the results. I've found great value reading this book. Here is a list of what you can expect:
- Learn how your customers define success
- Discover what customers don’t like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
Check out how Innovation Games can help your organization http://innovationgames.com/
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